Slovenia is stepping into the global spotlight as the Guest of Honour at the Frankfurt Book Fair 2025, and they’re not just showing up with books—they’re bringing a full-on digital storytelling strategy. In today’s world, you don’t win hearts with just paperbacks and poetry—you need pixels, reels, hashtags, and online magic.
So how exactly is Slovenia using digital storytelling to connect with global readers and make a lasting impression at the world’s biggest book fair? Let’s cut into their online game plan.
Table of Contents
Purpose
First things first—why digital storytelling? Simple: the world is online. Readers scroll Instagram before they read a newspaper. Publishers scout talent through blogs, videos, and social media. If you want to be seen, heard, and remembered in 2025, your story needs to live beyond the printed page.
Slovenia understands this and is turning its cultural offering into an interactive, global, online experience.
Content
At the heart of Slovenia’s online push is high-quality content. From author videos to animated poems, their digital storytelling strategy is designed to engage, entertain, and educate.
Expect to see:
- Mini-documentaries about Slovenian writers
- Animated book trailers
- Instagram reels featuring cultural trivia
- TikTok clips of author readings and event sneak peeks
- Interactive blogs and multilingual features on Slovenian literature
This isn’t dry promo—it’s bite-sized, shareable, and made for curious minds.
Platforms
Slovenia is smartly using multiple platforms, each with a tailored approach:
| Platform | Purpose |
|---|---|
| Visual storytelling, short videos, behind-the-scenes | |
| Event updates, community engagement, literary features | |
| Twitter (X) | Live updates, author quotes, hashtag campaigns |
| TikTok | Youth-focused content, trends, humorous takes |
| YouTube | Long-form interviews, discussions, video essays |
| Website | Official updates, blog posts, e-catalogues, press kits |
This multi-platform approach ensures they reach both casual scrollers and serious literary professionals.
Hashtags
No digital campaign is complete without a strong hashtag strategy. Slovenia is using tags that reflect its identity, values, and themes for Frankfurt 2025.
Some key hashtags include:
- #SloveniaFrankfurt2025
- #HoneycombOfWords (the fair’s official theme)
- #SloveniaReads
- #SlovenianStories
- #DigitalCultureSI
These help drive discoverability and keep all the campaign’s content connected and searchable across platforms.
Authors
Slovenia isn’t doing this alone—authors are a huge part of the online plan. Writers are sharing personal stories, writing processes, book recommendations, and daily glimpses into their creative lives.
Some authors are even taking over social media accounts for a day to bring followers into their world. It’s personal. It’s raw. And it’s the kind of access readers crave.
Interactions
What sets Slovenia’s digital storytelling apart is its focus on interaction. They’re not just posting—they’re inviting the world in.
Examples include:
- Live Q&A sessions with writers
- Virtual writing workshops
- Polls and quizzes about Slovenian culture
- User-generated challenges like “Read Slovenian for a Week”
- Digital postcards from famous Slovenian locations
This two-way communication makes followers feel like part of the journey, not just passive viewers.
Innovation
Slovenia’s also adding some tech sparkle to stand out in a crowded digital world. Think beyond social media:
- Augmented reality (AR) experiences tied to book covers
- Interactive e-books and storytelling apps
- Virtual exhibitions of Slovenian art and literature
- QR codes in physical spaces that link to digital stories
These tools make Slovenia’s presence not only modern but memorable.
Goals
So, what’s the endgame here? Slovenia’s digital storytelling strategy is aimed at:
- Raising awareness about Slovenian literature and culture
- Engaging global audiences before, during, and after the fair
- Creating digital assets that last beyond 2025
- Making literary culture accessible, fun, and sharable
This isn’t just a fair—it’s a launchpad for Slovenia’s cultural future, powered by online storytelling.
Slovenia is proving that when a small country dreams big—and digitally—its stories can travel far. With a smart blend of content, tech, and human connection, it’s turning Frankfurt Book Fair 2025 into more than an event. It’s becoming a global conversation. And Slovenia is ready to lead it—one click, one scroll, and one story at a time.
FAQs
What is Slovenia’s online goal for 2025?
To promote literature and culture globally using digital tools.
Which platforms are used most?
Instagram, TikTok, YouTube, and Twitter (X) lead the strategy.
What is ‘Honeycomb of Words’?
It’s the official theme of Slovenia’s presence at Frankfurt 2025.
How are authors involved online?
Through videos, takeovers, Q&As, and sharing personal stories.
Will tech like AR be used?
Yes, AR, interactive books, and virtual tours are planned.
